Geography Analytics
See where your revenue comes from with geographic performance breakdowns.
Geography Analytics
The Geography tab shows where your revenue comes from on a map. Navigate to Admin > Analytics > Geography to open it.
Geographic Heatmap
A map displays your service area with color-coded zones. Darker areas represent higher revenue. Lighter areas represent lower revenue.
Zoom in to see detail at the neighborhood level. Zoom out for a regional view.
Revenue by Area
A table below the map lists performance by geographic area:
| Column | Description |
|---|---|
| ZIP Code / City | The geographic area |
| Estimates Sent | Number of estimates sent to addresses in this area |
| Won | Number of accepted estimates |
| Win Rate | Percentage of sent estimates that were accepted |
| Revenue | Total revenue from this area |
| Avg Deal Size | Average dollar value per won estimate |
Sort by Revenue to see your strongest markets. Sort by Win Rate to see where customers are most likely to say yes.
Identifying Strong Markets
Look for areas with both high revenue and high win rates. These are your core markets. You know the area well, your pricing fits, and customers trust you.
Consider concentrating your marketing in these areas. Yard signs, door-to-door, and direct mail all work better when you already have a presence.
Identifying Growth Opportunities
Areas with a few won estimates and high average deal sizes signal potential. You may not have many customers there yet, but the ones you do have are profitable.
Test targeted marketing in these areas. Track whether lead volume and win rates increase over the next quarter.
Spotting Problem Areas
Areas with many estimates sent but low win rates may have issues:
- Pricing mismatch. Your rates may be too high or too low for that market.
- Travel distance. If the area is far from your base, customers may sense you are not local.
- Competition. A strong local competitor may be undercutting you.
If an area consistently underperforms, consider whether it belongs in your service area at all.
Using Geography for Route Planning
Cross-reference your strongest geographic areas with your scheduling and route planning. Clustering jobs in high-density areas reduces drive time and increases daily capacity.
See Route Planning for more on optimizing routes.
Tips
- Expand from strength. Start marketing in ZIP codes adjacent to your best-performing areas.
- Track seasonally. Some areas peak at different times. A lake community may be strongest in spring.
- Use the data for hiring. If a distant area shows strong demand, consider hiring a crew closer to that market.
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