Public Website

The public CleanEstimate Pro website now sends new organizations into self-serve signup. Visitors can browse the product story, feature pages, legal pages, blog, and pricing structure, then use the primary Start Free Trial CTA to create a workspace and continue into onboarding.

Current homepage story

The homepage now leads with the broader product truth instead of positioning CleanEstimate Pro as only an estimating tool.

The current flow highlights:

• admin dashboard and command-style operations surfaces
• residential estimating
• scheduling, dispatch, and billing workflows
• analytics and reporting
• AI workspace features
• the native mobile app

Module-specific pages still exist, but the homepage should show how those flows sit inside one connected platform.

Signup behavior

Public CTAs on the marketing site route to /signup, where the new owner enters their name, company, email, optional phone number, and password.

That includes:

• homepage hero actions
• pricing page actions
• final CTA sections
• feature-page launch actions

After a successful signup, CleanEstimate Pro creates the auth user, organization, owner membership, starter workspace data, and a 44-day trial, then signs the owner in and redirects to /onboarding.

If the submitted email already belongs to an active workspace, the signup flow blocks the duplicate workspace and routes the user toward sign-in or password recovery.

Public pricing page

The public pricing page keeps the current plan structure and public plan prices visible.

The current behavior is:

• each pricing card shows the public monthly and annual pricing
• plan names and feature differentiation stay visible
• the card CTA routes to Start Free Trial
• the comparison grid stays feature-based
• new workspaces can choose billing before the trial ends

This keeps pricing, signup, and onboarding aligned with the self-serve trial path.

Messaging guardrails

Keep the public website aligned with current product reality:

• mobile is a live product, not a future teaser
• analytics and reporting are live in the admin workspace
• AI is already part of the shipped platform story
• franchise support should still be described as beta or gated where appropriate

If the marketing UI changes again, update this docs page before considering the website work complete.