Service Mix Analytics
See which services generate the most revenue and get booked most often.
Service Mix Analytics
The Services tab shows how each service type contributes to your revenue and booking volume. Navigate to Admin > Analytics > Services to open it.
Service Mix Breakdown
A table lists every service type your company offers. Each row includes:
| Column | Description |
|---|---|
| Service | Name of the service (House Wash, Roof Wash, Gutters, Driveway, Windows, etc.) |
| Estimates Sent | Number of estimates that included this service |
| Won | Number of accepted estimates that included this service |
| Win Rate | Percentage of sent estimates won for this service |
| Revenue | Total revenue from accepted estimates for this service |
| Avg Deal Size | Average dollar amount per accepted estimate for this service |
Click any column header to sort. Sort by Revenue to see your top earners. Sort by Win Rate to see which services close most easily.
Revenue Distribution Chart
A pie or donut chart visualizes revenue share by service. Each slice represents one service type. Hover over a slice to see the exact dollar amount and percentage.
This makes it easy to see at a glance whether your revenue is concentrated in one service or spread across many.
Volume vs. Revenue Comparison
A bar chart plots two bars per service: one for volume (number of estimates won) and one for revenue. This highlights services where you do a lot of jobs but earn less per job, and services where fewer jobs bring in more money.
A service with high volume but low revenue per job might benefit from a price increase. A service with high revenue but low volume might be worth marketing more aggressively.
Identifying Top Performers
Look for services that rank high on both revenue and win rate. These are your strengths. They close easily and bring in good money.
Services with a high win rate but low revenue may be underpriced. Consider raising rates and monitoring whether the win rate holds.
Identifying Underperformers
Services with low win rates deserve attention. Ask yourself:
- Is the price too high for what the market will pay?
- Are estimates for this service taking too long to send?
- Does your team need training on selling this service?
If a service has both low volume and low win rate, consider whether it belongs in your offering at all.
Tips
- Review monthly. Service mix shifts with seasons. Track changes over time rather than reacting to a single month.
- Cross-reference with pricing. If a service has a dropping win rate, check whether a recent price increase caused it.
- Use this data in marketing. Promote your highest-margin, highest-win-rate services in campaigns. See Marketing Campaigns for details.
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